Archivio: April 2010

Apr 08

Price Policy vs Marketing: The Krapfen Case

Lately around me I have seen people and companies acting strangely about the way they try to marketize their products, doing choices on price policies that in my opinion are contradictory to the economic environment that this crisis managed to create. Every morning before heading work, I stop by a pastry just around the office’s [...]

TOP ↑