No matter what you do on marketing, but you have always a product/service to pitch and promote to a defined target. To effectively sell it, there is the need to dress it with a set of characteristics and values, that your potential customer can feel as an extra value. The video below is a great example by [...]
I stepped by this great infographic realized by BitRebels that explains in a simple and effective way, how people’s mind tend to react in presence of different colors. I have to say that this kind of notions, can be useful to everyone that need to create a communication campaign or a product, and for this reason [...]
I love traveling in Milan by using the public transportation, not only because I can get to places in a shorter time, without finding myself on some dead-end streets, but mostly for the sense of community that I always find. The fact that a lot of people find themselves in the same place traveling and respecting [...]
Yesterday has been my first day of consulting of 2012, it resulted more important than thought, not only I learned a lot about the architecture business, but also because it gave me the opportunity to find new ways to explain the marketing and business environments and try new processes. Those “pro bono client” are some [...]
Mi ricordo ancora di quando giocavo con le Lego, era una dei miei giorchi preferiti della mia gioventù, poter creare i propri sogni con pochi mattoncini era sempre un’esperienza unica ed inimitabile, esperienza che mi faceva capire i primi limiti dell’architettura ed il concetto che se un sogno è costruito fin dall’inizio in modo magistrale [...]
Tonight I was writing a post for this blog about Spam (that I will release soon) when I have found this Direct Marketing campaign made by Unicef, that actually made me think a lot, and made me think from the first moment that It was really a bad idea of direct marketing, not for the [...]
In the last weeks I managed to reconsider some of the potential uses of shortening services, while I was at the university I created a shortening service called 21Url (now closed and offline) that had the idea to generate the creation of analytics for the urls that were shortened by the users. A service that [...]
The following one is a good example about how a company managed to attract a great number of potential customers by giving their trial product for free and with the application of great values and graphic inside their brand. Mail Chimp is a company that provides an eMail marketing solution for business of various sizes, [...]
Just tosay I was looking for Viral Videos adn I found out that I managed to miss a great viral one. And then I started to think on what makes viral a video… (Video Below) Simplicity – The idea is simple, linear, not a lot to understand, just someone that dances in various parts of [...]
I work on Web Marketing and everyday I have to make people understand that the old marketing is dead, and that the new marketing is really harder and isn’t defined cause it evolves day by day. Here is a Video that explain this in a great way. (Looking forward to know people that know how [...]