As it is said, content is king and for this reason Content Marketing is Vital. This branch of marketing (in my opinion) is often the very starting point of all communication strategies, because you need to create something new and interesting to offer to your followers, in exchange for their attention, and later, loyalty. If [...]
Amazon is really one of the starter (and innovative) companies in the world and this Ad is a clear demonstration of this, in every single way. In the video above you can find all the values that Amazon wants to associate to its products, mixed together by a masterpiece technique. In detail: Comparison: not only the [...]
Mi ricordo ancora di quando giocavo con le Lego, era una dei miei giorchi preferiti della mia gioventù, poter creare i propri sogni con pochi mattoncini era sempre un’esperienza unica ed inimitabile, esperienza che mi faceva capire i primi limiti dell’architettura ed il concetto che se un sogno è costruito fin dall’inizio in modo magistrale [...]
Last May came out on the internet a video that for a couple of days gone viral between internet entrepreneurs, StartUp owners and people involved on business on Internet. This video has been created for commercial purposes from a VoIP company based in USA, but owns some great point that i would discuss further below [...]
I have just seen a great movie from George Clooney, “Good Night and Good Luck”, a movie that I warmly suggest to everyone working on internet and that has the deal to news and press. I have embedded this speech in a way to remember that today every internet user is involved in reporting the [...]
This is a short movie, regarding “The Vendor Client Relationship” that I have to say is not so far away from fiction. Happened to me personally that sometimes in everyday business/work clients and friends that needs some work… but I think that those kind of situations happened a lot also to lot of you…
This is obviously a Marketing Promotional Video, but is really well made, and the message is really great and market focused. I think that is really inspirational for the music and for the message that is embedded inside. In my opinion Entrepreneurs are great people, because they risk time and money to follow and intuition [...]
Today in Milan we had the Slow lighting day, all together we managed to create the technology that can be used on a Lamp. I have created the video, and in the video I’m the guy with the Harvard shirt. I love days where Something great has been made by people all together… collaboration is [...]
This is not a post regarding WebTv or communication, here is the video of my speech that I had during the Agile Camp almost one month ago at Sketchin in Switzerland. I presented an idea about a new network structure that in theory would be able to reduce the costs of web services.
Just tosay I was looking for Viral Videos adn I found out that I managed to miss a great viral one. And then I started to think on what makes viral a video… (Video Below) Simplicity – The idea is simple, linear, not a lot to understand, just someone that dances in various parts of [...]