As Head of Data in Wavemaker, I oversee the agency’s Data Team, that is responsible for generating data insights for our clients, that can be actively implemented into their communication and business strategies.
My responsibilities toward the client, are ensuring that the service provided is able to provide, correct and insightful considerations that can help the client to have a competitive advantage into their market. For this reason every project is developed in an agile process (to shorten the development time and provide quick useful insights), and with scalable and automated ELT processes.
By working on one of the leading #Martech businesses, my duties includes the analysis of Online and Offline campaign data, aimed to develop “BIs” (Business Intelligences), aimed to help the client’s management to monitor the communication efforts and identify hidden opportunities.
The different data projects that has been successfully delivered to clients, comprehend:
I teach at the Master classes of Big Data and Retail Management
PromotionTag is an agency that focuses on the creation of contests for companies operating in the GDO environment. As Director of Operations, my principal duty was to ensure that every aspect of each contest was developed on time and as agreed with the client (graphics, mechanics...).
Furthermore, I also helped the company to develop specific tools aimed to simplify the internal processes and have a better control of the company's resources.
I worked directly with companies as: Ferrero, Parmalat, PepsiCo, Henkel.